ONM Ao Vivo

O Novo Mercado Ao Vivo brings together Brazil’s top digital marketing experts to share proven, practical strategies that drive the personal and professional growth of everyone attending. The event focuses on putting knowledge into practice, high-value networking and access to insights that can reshape the path of a business in the digital world.

For the 2025 edition, the event’s identity tells a story: the light of the first sale.

Imagine a life in black and white. The weight of every day, the bills piling up, dreams drifting further away. Life before your first sale is like a cloudy day: packed subway, a boss on your back, bills arriving.

Then something happens. In the middle of the daily chaos, a notification lights up the phone screen: “Your sale has been approved.” It isn’t just a sale. It’s proof that there is a way forward. It’s light breaking through the dark.

That light is just the beginning. Passing through the prism, it splits into seven colors, each one a new possible future: traffic, copywriting, sales, strategy, social media, audiovisual and content production.

Each color is a path, a choice, a possible future. And it all starts with the light of the first sale.

We started from a typographic design that feels familiar to the O Novo Mercado brand and added details that stand for sharing, light refraction, scale, growth and movement.

The symbol grows out of the typographic elements themselves and carries the same attributes in a minimal form: sharing, light refraction, scale, growth and movement.

Just like the seven colors the prism casts, the symbol expands into a set of icons for the main areas of digital marketing: traffic, audiovisual, social media, strategy, sales, expert and copywriting.

The identity takes over the whole event: screens, stage, panels and billboards, apparel, giveaways and the digital pieces that sell the tickets.